The Connection between ECO and EGO Marketing

Fuel Cells, Icons and Packaging!
Eco cars ? Ego cars ....Sort of tragicomic ? Since once we now start downscaling (in terms of fuel consumption) why not then really downscale (also in terms of our oversized egos) who really needs them that big and for what ? Hydrogen fuel cells carry energy, they don't produce it. They may reduce emissions, but they don't deal with the major problem, which is dwindling fuel supplies. So, these truly are ego machines.

What could we possibly add to the heaps of eco-documentaries, carbon emission studies, corporate greening initiatives, and Earth Day activities now dedicated to one of the world's biggest tasks at hand: moving from wasteful, polluting economies to sustainable ones? Well, how about a fresh, consumer-oriented look at the opportunities in the next 12-18 months now that eco awareness has been embraced not just by treehuggers and celebrities, but by sizable parts of the global middle classes, too? Expect smart companies to quickly move from merely neutralizing and offsetting their undesirable eco-effects to actually boosting the environment by doing something extra. Eco friendly goods and services sporting bold, iconic markers and design, helping their eco-conscious owners show off their eco-credentials to their peers. Many consumers are eager to flaunt their green behavior and possessions because there are now millions of other consumers who are actually impressed by green lifestyles. Icons offer people idealization and identification. They are the ultimate manifestation of our collective desires. Modern icons are products of our culture, coming out of our desires and going on to pave the way for everyone else to follow.

More and more green products will hit the shelves. More and more not-so-green products will engage in green practices, especially in the area of packaging. We’ll soon see fewer over-packaged products and more use of recycled paper products and non toxic inks. There’s a business opportunity or three in there for eco-entrepreneurs. As manufacturers request eco-friendly packaging, suppliers, designers, engineers and chemists in their field will be in demand. Want to make your packaging more eco-friendly? Check out some of the 40 tips to eco your marketing packaging. Consider 100% PCW, uncoated and elemental chlorine free paper. Buy paper from a source using sustainable energy in production. For long shelf life, choose a paper that meets the standards for product longevity. Use targeted, updated mailing lists.

Een college van burgemeester en wethouders dat een horecatent subsidieert, het blijft wennen. Maar de drie ton is wel bedoeld voor duurzaam dansen. Wat is dat eigenlijk? De dansvloer vangt schokken op tijdens het dansen. Die energie wordt omgezet in elektriciteit voor de club. Regenwater en zweet worden opgevangen om de wc mee te spoelen. Op biologisch bier de avond door.

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